I’m Rob Dale, a motion and integrated designer with over 20 years of experience crafting bold visuals, sharp storytelling, and high-end animation that captivates and moves audiences.
Welcome to my playground, where wild experiments, side quests, and that endlessly tweaked reel run free. Hit “Play” on the reel, or thump the button below to dive into the full body of work!
Whether it’s helping a studio hit a deadline or crafting the concept from scratch, I bring a collaborative, flexible approach.
Available for freelance gigs, long-term partnerships, or something wildly experimental.
Available for freelance gigs, long-term partnerships, or something wildly experimental.
D7t4 (devon7t4.co.uk)
A remote-first, creatively-led design studio crafting bold, scroll-stopping motion design, cinematic 3D animation, and smart, strategic brand content.
Built on decades of hands-on experience and a passion for storytelling through movement, Devon7t4 helps brands move, feel, and connect with design that not only looks good but also works hard. Thump that logo to go to the site.
Built on decades of hands-on experience and a passion for storytelling through movement, Devon7t4 helps brands move, feel, and connect with design that not only looks good but also works hard. Thump that logo to go to the site.
AI INTEGRATION
Just a little visual experiment where I combined a richly sensitive, AI-driven sequence using Midjourney. It began with a series of superhero-themed prompts—drawing on familiar icons to explore strength, symbolism, and visual power. From there, I took one of the standout images of Wonder Woman and pushed the concept further, transforming it into a more grounded, everyday narrative. The result? A portrait of a nurse at the end of a long day, quiet, reflective, and real.
This project evolved from being about fantasy to being about emotion, utilizing AI not just to create images, but to tell stories that resonate.
AI is now becoming a central thread in much of the work I produce, both for clients and personal freelance projects. Whether it’s for visual storytelling, motion design concepting, or rapid prototyping, it’s proving to be an incredible tool for unlocking fresh directions and deepening creative impact.
NO TEAM REQUIRED
This was a creative experiment, not a live campaign, but it easily could be. The goal was to show how quickly and efficiently near-final visuals can be developed without the need for a full creative team. See and read more >
